Puma takes aim at
Compact SUV Segment
Sliding into the racy new Ford Puma for the first time, I was struck by an immediate sense that this vehicle is going to take to the highly competitive compact SUV segment by storm–ticking a lot of the right boxes.
From its rounded sporty looks and baby Aston Martin DB9 like front grille, the Puma is a bit of a head turner for the un-initiated. Everything about the car screams build quality, from the door handles to the sunroof and handling, this package works rather nicely.
One downside of the sloped rear boot is a slight reduction in storage space for taller items. You still get 456 litres to fill, with a clever storage feature to compensate for the slope.
The vehicle is suited for smaller families, couples and singles. Larger families will run out of space and are better suited to a mid-sized SUV like the Territory if you like Ford, which I’m reviewing shortly.
The Puma would also make an excellent company car, with an award-winning fuel efficient 1.0-litre EcoBoost engine, producing 92kw, at around 7 litres per 100km economy, making it reasonably powered and economical for the size.
Big in Europe
This vehicle has become a firm favourite in the compact SUV segment in Europe thanks to its charismatic styling cues, including distinctive wing-top-mounted headlamps and athletic, aerodynamic lines.
Under the skin, the compact crossover proportions deliver a raised ride height for a confidence-enhancing driving experience. I’d expect an AWD version of this would perform well on gravel, with a reasonable amount of clearance at 164mm.
Luxury on demand
This is complemented by an extensive range of high-end features. These include a large fully digital instrument cluster, wireless charging, premium B&O sound system, lumbar massage seats, powered tailgate, sport suspension, Selectable Drive Modes and advanced driver assistance technologies (depending on model).
“The Ford Puma is a sophisticated urban compact SUV that combines a sporty design matched to exceptional interior functionality and unsurpassed connected technology to meet the demands of dynamic young individuals and professionals,” says Doreen Mashinini, General Manager for Marketing at Ford South Africa.
“As a new addition to our local line-up, the Puma builds on Ford’s reputation for producing trend-setting sports utility vehicles. It will capitalize on the rapidly growing and very competitive SUV segment, and the compact crossover category in particular, which has become immensely popular,” Mashinini says. “The Puma has been a huge success in Europe, and we are delighted that this model is now available to our South African customers.”
Under the hood
“Our 1.0-litre EcoBoost engine has already proven that fuel efficiency and performance can go hand-in-hand. As a three-time International Engine of the Year, and five-time winner of the sub-1-litre category, it’s a superb package that is perfectly suited to the Puma,” Mashinini says.
The 1.0L three-cylinder EcoBoost engine is common to both derivatives of the Puma. It produces 92kW of power at 6 000 r/min matched to 170Nm of torque across a broad range from 1 500 to 4 500 r/min. The Puma range starts off with the Titanium, which features unique black-machined 17-inch alloy wheels, and chrome elements for the grille, side skirts and fog lamps. The rear diffuser and skid plate are finished in metallic grey, and the window surrounds in high gloss black.
Inside, Puma Titanium is offered with a leather-trimmed steering wheel, wood-effect appliques for the cluster bezel and instrument panel, and distinctive fabric inserts for the door interiors.The sporty Puma ST-Line Vignale is offered with black 18-inch machined alloy wheels and a sports suspension. Price wise, the Ford Puma Titanium starts at R573,500, while the ST-Line Vignale begins at R617,500.
All in all, it’s a compelling package. If it proves to be a reliable cat, you can expect the Puma to eat into this lucrative segment of the SUV market.
Overall rating: 9/10, until the next time, happy motoring.
Gregory Simpson